Organizations: What You Put Out There Matters — So Keep it Real



We all have a vision in our mind’s eye of how we are perceived by the world. But, as humans we can serve as notoriously poor judges. I find that organizations can suffer from the same biases — leadership may envision the organization as “caring” or “innovative” — yet their behavior throws a fly in the ointment.  As an entity, we have to own up and consider that what we’d like to be, and what we really put out there — may not jibe.

Where organizational culture is concerned, this reality gap can become quite critical — affecting many elements that contribute to success. (Think of attracting talent, etc.) Ultimately, the same criteria that we apply to exceptional leaders, works for the larger, collective organization as well. (Consider the attributes of trust, integrity and character.)

Displaying what we are truly “made of”, is established through small, yet meaningful exchanges with our employees and customers. These actions are critical in cementing (and communicating) a healthy organization culture. Often organizations profess to being one thing — but when you peel away the layers of PR and slogans — they are in fact, another. Grandstanding rarely works, as actual behaviors often tell the story with far greater power.

Where employees are concerned, discrepancies of “talk vs. actions”, can create a wide rift as they move through their tenure within the organization. This is exactly how we lose our most valued employees, as  we make implicit promises that we just cannot keep.

A few ideas for that:

  • Recruit with integrity. The old adage of “don’t make a promise you cannot keep” holds here. Respect the talent, that may walk through your doors. If you cannot deliver what they are seeking, don’t spin the story in your favor. Utilize realistic job previews (RJPs) whenever possible — you’ll avoid numerous issues later on.
  • Treat others as you would a customer. I can’t think of anything I hate more, than an organization that puts on one face to make a sale, yet treats those that have contributed to that opportunity as “less than”. Enough said — it’s reprehensible. Eventually top talent will cycle out of your organization for this very reason.
  • Get the real story. Ensure that you really know how your organization is perceived from all vantage points — minus the “spin”. Get real in a hurry, and pay attention to the signs of a misaligned culture, before a myopic view hurts your long-term goals.

Have you ever experiences an organization that seemed to have a “split” personality? Share your story.

Dr. Marla Gottschalk is an Industrial/Organizational Psychologist. She is the Director of Thought Leadership at Kilberry Leadership Advisors, Toronto. She is also serves as an Influencer at LinkedIn.


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